Used pharmasim, a marketing and brand strategy simulation, to develop a marketing and branding strategies for products such as allround and allround+ focused on the 4ps of marketing analyzed market research studies in order to make decisions for each period. Pharmasim marketing plan 4ps channels/ pricing line extension: 4 hour cough liquid the new line will definitely benefit a lot from current core product because of its high brand awareness in cold remedy area. Since 1924, allstar brands pharmaceuticals has been the leader in over-the-counter medicine with products such as allright and allround which offers the most effective and best selling cold medicines in the present market allstar brands, as a renowned leader in the pharmaceutical industry seeks to. Chapter 4 of the pharmasim manual details the information available to the marketing planner in the pharmasim world the marketing plan your marketing plan will consist of six key sections.
Pharmasim case preparation company: allround is a 4-hour multi-symptom liquid manufacturer with unique products and high market share goals: find new opportunities & maintain market leadership. Competition-based strategy perceived as average compared to coldcure and dryup pharmasim - team c objectives increase market share and net income. 25 4ps: channel (sales force) x x 9394m 50766m (185%) 26 26 4ps: product • you have 4 opportunities to change your product line: - reformulation of allround in period 1 or 2 - introduction of a line extension in period 3 or 4 - new product launch in period 5 or 6 - reformulation of allround in period 7 27.
2 marketing planning this presentation will focus on the specific 4ps decisions in pharmasim and how you can improve your analysis marketing mix 4ps: product, place, price, promotion (determine how to deliver value) specifics: what products, price, sales force, promotion, advertising budget and message. Pharmasim future marketing strategy recommendation preliminary market research findings for future marketing strategy recommendations according marketresearchcom consumer goods article housewares market research reports, the housewares industry is composed of various companies who manufacture and produce a variety or household goods and products. Interpretive simulations offers 12 different business simulations for the undergraduate and graduate management, marketing, and strategy classes. The msrp is also the starting point for calculating all discounts in pharmasim the volume discount is the percent off msrp used to calculate the discounted price to the channel promotional allowance is then calculated as a percent of the discounted price.
With a symphony of heavy data mining and simulation, my team was able to beat the competition (teams of fellow classmates) with no spending on pricey market research reports in this marketing game. Pharmasim swot analysis and 10 year goals for allstar brand management team mba 6210 marketing management introduction: allstar's pharmaceutical division has a multi-symptom cold otc medication (allround) that is competing against nine brands from four competitors the intent of this exercise is to evaluate allround's current position in the market, by analyzing its strengths, weaknesses, opportunities, and threats. The marketing mix is one of the most famous marketing terms the marketing mix is the tactical or operational part of a marketing plan the marketing mix is also called the 4ps and the 7ps. Pharmasim paper details: part 1 show 2 marketing objectives (one each for your b2c plan and your b2b plan) an objective is more specific than a strategy, but not as detailed as a smart goal.
Pharmasim is a marketing management simulation based on the over-the-counter cold medicine industry while it focuses on brand management, the issues raised apply to marketers in any industry. Marketing plan 3847 words | 16 pages a marketing plan is a comprehensive blueprint which outlines an organization 's overall marketing efforts a marketing process can be realized by the marketing mix, which is outlined in step 4.
Table of contents for a framework for marketing management : integrated with pharmasim / philip kotler, kevin lane keller in collaboration with stu james, available from the library of congress. May - august 2008 only getting started with countrymanager competing in the countrymanager market place will require complex analysis and decision. Airline is a strategy simulation where students take over and run a fledgling regional airline for up to twelve simulated quarters the airline company currently operates in multiple cities but has the option of expanding into new markets, including international and resort routes. Team 2 presents also known as make mistakes and learn from them :-) our strategy less is more premium pricing coupons increase promotional allowance.